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contractworld was completely reworked for DOMOTEX HANNOVER 2010, now with a stronger focus on exhibitor and visitor networking. Lectures and discussions took place at various points throughout the showcase, rather than being concentrated at a central place. This helped to boost face-to-face dialogue at exhibitor stands.
Theme-based forums, guided tours for architects and high-impact product presentations gave businesses even more room for individual, targeted presentations of their products, as well as for direct interaction with potential customers.
The response from exhibitors was again clearly positive: "The new concept for contractworld has succeeded nicely. In particular, the new structure overcomes the reluctance of architects to approach companies. Our location in the hall has given our companies good access to our typical visitor groups as well as the architects in attendance here," enthused Stephan Naacke, General Manager of Findeisen GmbH, Ettlingen, Germany.
